Charles Worthington Results Hair Research Reveals: American Women Sacrifice Sleep Time and Good Sex For Dream Hair Days

NEW YORK, June 11 /PRNewswire/ -- Following the recent Spring opening of his first American salon in Soho, New York, international hair care expert Charles Worthington commissioned U.S. specific trend research to learn more about the summer hair care habits of American women.  The results from a detailed survey of women in five major metropolitan areas -- Chicago, New York City, Phoenix, San Francisco and Tampa - revealed that:

NATIONAL RESULTS:

*  35% of American women would rather have Great Hair than Great Sex for  life

*  79% of American women spend up to 20 minutes every morning styling  their hair, with 70% of women washing their hair in the morning.  43%  

of women cite time spent on styling as the main factor in determining  how good their hair looks

*  Bad hair days result in dramatic reactions, including fighting with  boyfriend/husband (22%), wearing distracting fashion accessories (21%)  and even refusing to leave the house (18%)

*  American women's biggest hair complaint is Damage and Dryness (38%)  followed by Frizz (31%)

*  Women's ultimate hair wish is to have more Volume and Bounce (35%),  followed by an equal 25% wishing for locks that are not damaged by the  elements (sun, wind, water) and are frizz-free

*  Curls rule as the top summer-nights styling trend, being most popular  

in Tampa (36%), Phoenix (33%) and Chicago (30%), while straight and  sleek is the New York trend

*  "Charlie's Angels" Cameron Diaz has the favored summer hairstyle  according to 45% of women

REGIONAL RESULTS:

*  Phoenix women have the cleanest hair in America and prefer to wear it  up in ponytails, braids or barrettes during summer days.

*  San Francisco women are the most relaxed about their hair and most  likely to have minimal bad hair days for the honor of Best Hair in  America. They prefer a no-fuss straight look with minimal styling time  and tools.

*  New York women are the most-frizzed out and favor a naturally wavy  look during the day and a sleek, straight style at night.

*  Tampa ladies are fans of curls, listen to their hairdresser's style advice and have dramatic reactions to their bad hair days.

*  Chicago women recognize the importance of good hair, investing more  time in styling, straightening and experimenting with their locks.

"Hair is your ultimate bespoke fashion accessory because you wear it everyday. Especially in summer, your hair needs special attention to counteract the effects of climate and the elements," explained Charles Worthington.  "My recommended summer essentials are RESULTS Superconditioner to nourish dry hair, an intensive leave in-conditioner, such as my RESULTS Hair Healer to add additional moisture protection, along with a Frizz Taming Serum to calm dry hair and prevent frizz."

ACROSS THE COUNTRY:

CHICAGO WOMEN are most swayed by a lifetime of great hair over great sex, according to 39% of respondents.  Similar to New York women, 71% of Chicago ladies are experimental with hair looks when going out at night and invest more time on their hair.  Nearly 1/4 of respondents devote up to 30 minutes styling their locks and more than 1 in 5 Chicago women play it straight at home, more than counterparts in other cities. During summer days, 40% of women in the Windy City wear their hair up in ponytails, barrettes, braids during the summer. 25% of Chicago women complained of limp locks and are the most frequent mousse (17%) users across the cities.

NEW YORK WOMEN reported frizz as their main hair problem (40%) with weather most affecting how they style their tresses.  During summer days, New Yorkers (61% of whom describe their look as Downtown) prefer to wear their hair naturally wavy or curly (moreso than counterparts in Phoenix) and then straighten it when going out at night.  To this end, New York City women are the most frequent night-shampooers (38%).  When having a bad hair day, New York City women are slightly dramatic with 15% admitting to canceling a date and 5% admitting to calling in sick to work.

PHOENIX WOMEN have the cleanest locks in America with 63% diligently shampooing tresses daily yet also suffer the most from damage & dryness. 44% of Phoenix women blame climate for making hair dry and staticy and to that end, 42% wear their hair up in ponytails, barrettes, or braids during the summer (the highest across the cities queried.)  Phoenix women prefer curls with a sizable 42% using curling irons at home. Hairspray is the top styler of choice for 40% of Phoenix and Tampa women.  Another similarity with Tampa ladies--29% have fought with boyfriend or husband for a bad hair day.  Phoenix women favored Charlie's Angels star Drew Barrymore's free-spirited locks.

SAN FRANCISCO WOMEN are the most relaxed and minimalist when it comes to their hair, preferring to wear their hair straight at all times--weekdays, weekends, nights out.  They spend the least time styling their hair with 50% zipping through styling in less than 10 minutes whereas nearly a 1/4 of women in Chicago spend up to 30 minutes styling their locks.  72% describe their look as low maintenance and natural with 41% not using any hair styling tools and 75% saying they do not have bad hair days. Charlie's Angels star Lucy Liu's straight style earned top reviews in San Francisco.

TAMPA WOMEN complain of damage, dryness (43%) and limp locks (33%) attributed to a sunny, humid climate.  They are the most dramatic when having a bad hair day with 30% fighting with boyfriend or husband and 24% refusing to leave the house.  Tampa ladies are most likely to rely on the expertise of hairstylists (57%) followed by San Francisco women (55%) Fans of curling their locks when going out at night, Tampa women mainly use two hair styling products with hairspray being the most popular (40%).

One of today's most influential and creative hairdressers with an international following and first-class reputation, Charles Worthington tends to the tresses of over 2,500 clients per week through this five London salons  

and the recently opened international flagship salon in New York City. Charles Worthington has recently tended to the celeb tresses of Jennifer Love  

Hewitt, Daryl Hannah, Molly Sims and Rosanna Arquette among others.

SOURCE  Charles Worthington