British Hairdressing Breakthrough Launched to Acclaim in U.S.

Professionals Praise Natural Color and Health Appeal

CLEARWATER, FL -- (MARKET WIRE) -- 04/29/2003 -- For over 30 years, Hilton Bell has been a hairdressing expert and salon professional in Australia, Europe and the United States. Today, he seems as excited as a boy with a new bike. His fashion group, International Hair and Beauty Systems LLC, has been awarded the U.S. distributorship of a new breakthrough process in the hair color field.

The big news is Organic Color Systems (OCS), an ammonia-free hair color process known in Europe but new to the U.S. In plain terms, Bell says, “This is the biggest major breakthrough in hairdressing color in the last 20 years.”

The toxic chemical in virtually all hair color products is ammonia, which disturbs natural hair pigments and damages hair integrity. While products often advertise “low ammonia” formulations, there has never been a credible hair color solution that bypasses the use of ammonia entirely.

To accomplish this was the goal of five years of development by British lifelong hairdressing professionals Stuart Taylor and Steven Landreth of Herb, UK. Mr. Bell, for his part, has run high-fashion salons around the world and delivered instructional seminars on four continents. He has worked professionally with the product creative teams of L’Oreal, Wella and Schwarzkopf and made his professional home in Clearwater for the last four years.

As a result of research and exacting technical instructions, a broad range of hair color results are obtainable with OCS in a form that is non-toxic, predictable, causes no scalp or skin staining, and preserves the life, richness and shine of hair. OCS' staying power is also greater than ammonia-based alternatives. The fade factor is virtually eliminated.

The OCS line, available to salon professionals, is equally effective for clients that seek to eliminate graying, change or enhance their natural color, or prefer to be blonde or another lighter color. It is also effective for fixing earlier coloring errors or improper applications.

All color results are readily obtainable through the precise application of the OCS procedure and product.

Hilton Bell is contactable at hiltonbell@organiccolorsystems.com. Further information is also available at Info@organiccolorsystems.com.