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CP Baker & Company Acquires Curl Friends (Read 3488 times)
Rapunzel
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CP Baker & Company Acquires Curl Friends
Nov 5th, 2003 at 6:27pm
 
CP Baker & Company Acquires Curl Friends

Boston-Based Investment Company to Operate Leading Hair Care Company

BOSTON, Nov. 4 /PRNewswire/ -- CP Baker & Company Ltd., a Boston-based investment company, today announced it has acquired a majority interest in Curl Friends, a hair care company featuring products designed especially for curly hair.

The capital will be used to fuel continued sales growth and ongoing product development.  Terms of the deal were not disclosed.

Founded in 2001, Curl Friends is a uniquely formulated hair care system for the needs of curly hair.  To help curls look and feel their best, Curl Friends offers twelve products that are distributed nationwide, on the Web and in a number of countries, including the Netherlands.

"Curly hair is clearly making a comeback.  Open the pages of any magazine and you'll see undeniable evidence that people of all ages and backgrounds are embracing their curls," said Gerry Heimbuch, president and COO, Curl Friends. "We are pleased to partner with CP Baker & Company to grow the Curl Friends' brand.  We want to increase the availability of our products and extend the product line."

"Curl Friends is a superior product and is gaining popularity among consumers," said Christopher Baker, chairman of the board, CP Baker & Company. "Our investment recognizes Curl Friends' growth possibilities and CP Baker & Company offers the infrastructure, experience and finances to make this the strongest brand in the industry."

Curl Friends will move its corporate headquarters from New York to Boston. Heimbuch, will remain the company's president and chief operating officer, while Christopher Baker will serve as chairman and Robert Rafferty, II becomes the chief financial officer.   Curl Friends creator and hair stylist-to-the- stars Antonio Soddu will continue as the company's spokesperson and "chief hair consultant."  Previously, Soddu was a co-creator of the popular Bumble and Bumble line of products.   In addition, Shelly Charbonneau was named senior vice president and will oversee customer relations, operations and product management.

According to Baker, the immediate plans are to overhaul customer service, fulfillment and the Web site.

The Curl Friends product line features specially created professional products and techniques that make it possible for the consumer to achieve the shiniest, sexiest and most supple curls ever.  The products are designed to keep the hair shaft down to combat frizz.

The products include Curl Friends Daily and Curl Clarifying shampoos, S.O.S. Extreme Conditioner, Curl Power Texturizing Mist, High Humidity Gel, Humidity Blocker, Low Humidity Cream (leave-in conditioner), Anti-Frenzy Smootherator, Gooey Goo Wonder Wax and All Weather Shine.  For more information, please visit www.Curlfriends.com .

About CP Baker & Co.

CP Baker & Co., Ltd. is a Boston-based investment company that provides small- to medium-sized companies value added management consulting and corporate finance services to maximize shareholder equity.  Clients include companies in the nutritional foods, general merchandise, e-learning and financial services industries.  CP Baker & Co. is located at 303 Congress Street, Suite 301; Boston, MA 02210.

SOURCE  CP Baker & Company Ltd.
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