I have been getting my hair colored for at least 10 years. My colorist uses Goldware products. I have thick hair to my waist. She always remarks as to the quality of my hair. I have used only Aveda shampoo (for red hair) and conditioner (rosemary mint) for years. I rarely use hot curlers and blow driers. (less than once a month). I use a regular plastic hairbrush even right after I wash it, as much as I would love to use a boar bristle brush they just don't go through my hair.