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Infusium 23(R) Identifies 23 Most Hair Impaired Ci (Read 8096 times)
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Infusium 23(R) Identifies 23 Most Hair Impaired Ci
Mar 19th, 2004 at 9:20pm
 
Press Release Source: Procter & Gamble


Infusium 23(R) Identifies 23 Most Hair Impaired Cities in America
Friday March 19, 7:00 am ET  
- Renowned Haircare Brand Vows to Work Miracles on The Worst Hair in America -


CINCINNATI, March 19 /PRNewswire/ -- After combing the United States, Infusium 23 has singled out the 23 Most Hair Impaired Cities in the country. Committed to solving women's hair problems, Infusium 23 is transforming dry, damaged and unmanageable hair, strand by strand, city by city. With the re- launch of the Infusium 23 line of haircare products simultaneously underway, dry and damaged hair has a great chance to become smooth, healthy, shiny and radiant. Infusium 23 shampoos, conditioners and treatments correct, restore and structurize hair by infusing each strand with 23 essential pro-vitamin and treatment ingredients.
Hair damage is a serious issue for many women in the U.S. and more than 70 percent admit to suffering from it, according to a recent survey conducted by Procter & Gamble. And while many women say their hair is not damaged, more than half of them regularly heat style, straighten and chemically process hair, all activities which can seriously damage hair. "Many women I see have no idea about the destructive effects caused by hot rollers, blowdryers, straight irons and other heat styling instruments," states Dean Banowetz, "American Idol" stylist. "I use Infusium 23 to work miracles on my clients' overstyled hair. It's great to see Infusium 23 transforming America's locks city by city, leaving hair healthy, strong and beautiful."

According to Procter & Gamble research, the 23 Most Hair Impaired Cities in need of Infusium 23 are:

    1.  Houston, TX                   13.  Philadelphia, PA
    2.  New Orleans, LA            14.  San Diego, CA
    3.  Los Angeles, CA             15.  Buffalo, NY
    4.  Memphis, TN                  16.  Fresno, CA
    5.  Detroit, MI                     17.  Washington, D.C.
    6.  Baltimore, MD                18.  Atlanta, GA
    7.  Chicago, IL                    19.  Kansas City, MO
    8.  Oklahoma City, OK         20.  Austin, TX
    9.  Tulsa, OK                        21.  Nashville, TN
    10. Dallas/Fort Worth, TX    22.  Charlotte, NC
    11. Cleveland, OH               23.  El Paso, TX
    12. Long Beach, CA


"Infusium 23 has long been the brand consumers look to for repairing and restructuring their dry, damaged hair," said Seth Klugherz, Brand Manager for Infusium 23. "We decided to turn the tables and seek out the consumers who need our help the most. Infusium 23 will be going across America into these cities, beginning with Houston, to start repairing hair one person at a time." Infusium 23 will conduct "emergency repair" transformations in cities on the Most Hair Impaired list, educating consumers about behaviors that can cause damage to hair, and assisting them with finding a haircare regimen that will help restore shine, softness and manageability to their hair.

[continued]

[NOTE:  This is a press release from P&G.  Long Locks Salon does not endorse or recommend this or any other specific product. ]


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The Most Hair Impaired Woman Contest
Reply #1 - Mar 19th, 2004 at 9:20pm
 
The Most Hair Impaired Woman Contest

In addition to announcing the 23 Most Hair Impaired Cities, Infusium 23 is taking its mission one step further by searching for the Most Hair Impaired Woman in America to repair her severely damaged hair. This contest is an opportunity for women to share the problems they have had with their damaged, unmanageable hair, and for Infusium 23 to transform their hair into smooth, soft, healthy hair. Each woman who enters the contest is invited to submit a response, in 50 words or less, to why she is the woman most in need of hair repair along with a photo that illustrates the extent of her hair damage. Final judging will be administered by a panel including "American Idol" stylist Dean Banowetz, trichologist Dr. David H. Kingsley and Procter & Gamble Principal Scientist Cheri McMaster.

The contestant deemed "Most Hair Impaired Woman" will receive a grand prize including an all-expense paid trip for two to attend a star-studded concert or event, a superstar makeover by "American Idol" stylist Dean Banowetz and a year's supply of Infusium 23 haircare products. The contest begins on March 19, 2004 and deadline for entries is May 31, 2004. Full contest details and information can be found at www.infusium.com.

The Most Hair Impaired Cities Index

The Most Hair Impaired Cities were identified by creating an index that combined consumer habits and practices with environmental data specific to each city. Consumer habits and practices were found via a P&G Beauty Care consumer survey that produced 37 million responses, which were then tabulated to determine a value for each city. The preliminary scores for the cities were then weighted equally against quantitative data, measuring environmental conditions including UV levels, relative humidity, precipitation, pollution and population; these two scores were then combined, producing the overall "damage index" ranking each city.

The Infusium 23 Legacy

While Infusium 23 has experienced many years of steady evolution of products, formulations and packaging, one thing has remained unchanged: the Infusium 23 brand's commitment to solving hair problems. Infusium 23, initially introduced to California beauty salons, was best known for its unique Leave-in Treatments, designed to restore hair damaged from chemical processing and hairstyling. In 1973, the Infusium 23 brand's reputation was so strong among salon stylists and their clients that the line was formally introduced to the professional salon industry nationwide. Infusium 23 was introduced nationally to retail outlets in 1986, and has grown due to superior product formulations and an expanded line of products. Procter & Gamble continues to leverage its superior R&D and consumer research capabilities to make Infusium 23 an even more powerful brand.

Procter & Gamble

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the largest and strongest portfolios of trusted, quality brands, including Always®, Whisper®, Pampers®, Tide®, Ariel®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol Nice 'n Easy®. The P&G community consists of nearly 98,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.



[NOTE:  This is a press release from P&G.  Long Locks Salon does not endorse or recommend this or any other specific product. ]



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Re: Infusium 23(R) Identifies 23 Most Hair Impaire
Reply #2 - Mar 19th, 2004 at 9:31pm
 
Glad to see MY city isn't listed!

FYI, the last time I looked at some of the Infusium products, they did have silicone type ingrediants.  For some hair types, this is not a problem, but for my hair, it coats it a bit too much.  If you are interested, their web site (www.infusium.com) has a sign up for free samples.
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Re: Infusium 23(R) Identifies 23 Most Hair Impaire
Reply #3 - Apr 8th, 2004 at 8:54pm
 
Quote:
FYI, the last time I looked at some of the Infusium products, they did have silicone type ingrediants.  For some hair types, this is not a problem, but for my hair, it coats it a bit too much.  If you are interested, their web site (www.infusium.com) has a sign up for free samples.

This is why I stopped using Infusium, too much silicones for about two years early on when I was beginning to grow my hair long.  It made my hair brittle.

I do wonder, though, what were Infusium 1-22? Wink

Jennifer Eve
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Fia's hair typing system: 1a F iii&&70
 
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Re: Infusium 23(R) Identifies 23 Most Hair Impaire
Reply #4 - Apr 9th, 2004 at 1:28pm
 
Quote:
I do wonder, though, what were Infusium 1-22? Wink

Jennifer Eve


They were probably used as bathtub caulk, road patch, floor wax, and furniture polish.  8)
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